Those who did not attend last years conference ask WTF is this? What can I learn from a bunch of comedians? Let me explain the philosophy behind The Audience Conference.
At the intersection of art and commerce lies the audience.
It breaks down like this in it’s simplest form.
Comedy club = Your website
Comedian = Content
Waitress = Affiliates and partners
The Audience = Customers
It’s really that simple. We are simply looking at the offline equivalent of your online world. The powers of engagement that the comedian uses is the same that you need to use in your business. The Audience Conference environment is designed to embrace this. The mixing of artists who truly do deal with audience and the web geeks who have so much to learn from them.
Dan is my kind of guy. Producer and storyteller. CEO of Super Mango Media a company that helps comedians with their online presences. Funny and smart we are very happy to have him aboard.
Ifractal understands the correlation between business and audience. Frank Roche spoke at last years conference and we are so pleased to have his company as a sponsor.
Well here we are years into this thing and we are back to square one. Audience. Why do you think all the big boys are making content plays? Audience. Either building one, serving one, or monetizing one. That’s what all this nonsense comes down to isn’t it? The audience. The living, breathing, organism that is the collective. The audience is a both a reflection, and the original.
People and companies both strive for audiences. On a personal level it means having a group of people who dig you. Size isn’t so important. It’s about communicating ideas. Usually you are in your audience’s audience.
On a business level this is your reason for existence. To build and engage a loyal audience for your product or service. In these days of short attention spans, fierce competition, digital lunacy, the sooner you start looking at your market as your audience the better you are going to be.
This is the the theme of the Audience Conference. Building, Engaging, Monetizing, the audience.
This years Audience Conference is a combination of business speakers and stand-ups. You read that right. Why? Well I can think of no other group of artists who understand audiences on it’s purest level. Both the good and the bad. Our speakers are addressing the same issues from a web perspective. A real and cyber world discussion of audience.
We are pleased to have some very, very sharp comedians performing. Our business speakers are just as good. We will also be announcing a late addition or two. Signal against all the noise.
The show will be August 14th at the world famous Caroline’s on Broadway. It is the day before Affiliate Summit East in NYC. The price is only $129 for a full day of learning and laughter. Smart people, funny people, free food, free beer and wine, 8 hours of nonstop nonsense.
