Ifractal understands the correlation between business and audience. Frank Roche spoke at last years conference and we are so pleased to have his company as a sponsor.

At the intersection of art and commerce lies the audience.

It breaks down like this in it’s simplest form.

Comedy club = Your website Comedian = Content Waitress = Affiliates [...]]]> Those who did not attend last years conference ask WTF is this? What can I learn from a bunch of comedians? Let me explain the philosophy behind The Audience Conference.

At the intersection of art and commerce lies the audience.

It breaks down like this in it’s simplest form.

Comedy club = Your website
Comedian = Content
Waitress = Affiliates and partners
The Audience = Customers

It’s really that simple. We are simply looking at the offline equivalent of your online world. The  powers of engagement that the comedian uses is the same that you need to use in your business. The Audience Conference environment is designed to embrace this. The mixing of artists who truly do deal with audience and the web geeks who have so much to learn from them.

From her site; Rachel Feinstein grew up outside Washington DC, the daughter of a civil rights lawyer and a blues musician, giving her a keen eye for the absurd and unjust. She developed her hilarious, character driven style [...]]]> Rachel Feinstein will be performing at The Audience Conference and we are psyched cause she is funny as shit.

From her site;
Rachel Feinstein grew up outside Washington DC, the daughter of a civil rights lawyer and a blues musician, giving her a keen eye for the absurd and unjust. She developed her hilarious, character driven style by opening for her father’s blues band as a kid and doing impressions of various loud and jarring relatives.

Rachel has made numerous appearances on “Comedy Central” and can also be seen on upcoming episodes of “Comics Unleashed” as well as the “ Just For Laughs” comedy series on TBS.

Driven to comedy by law school, Gold never does the same set twice. Her unique style—raw and participatory, inflected by confessional politics—is a reflection of her unorthodox artistic path: studies at Yale and Northwestern Law, training at Groundlings, plus years soaking up Hollywood and the geek culture of the [...]]]> So happy to have Heather joining us.

Driven to comedy by law school, Gold never does the same set twice. Her unique style—raw and participatory, inflected by confessional politics—is a reflection of her unorthodox artistic path: studies at Yale and Northwestern Law, training at Groundlings, plus years soaking up Hollywood and the geek culture of the Net and Silicon Valley. Heather worked the web since it’s earliest days in 1995, influencing her innovative form of comedy which involves the audience whenever possible, drawing them out and threading and connecting ideas and people.